These Boots Are Made For Women

EPISODE 8

Laura Youngson, Ida Sports

“If you’re able to change football, you’re able to change society.”

In this episode, Tessa talks to Laura Youngson, an entrepreneur to the bone. As co-founder of Ida Sports, an enterprise making football boots for women, and co-founder of Equal Playing Field, a grassroots, non-profit initiative challenging gender inequality in sport, Laura is utilizing both for profit and non-profit models to catalyze change for women worldwide.

With a degree in physics and in entrepreneurship, Laura thinks like a scientist while using the power of business to build a market for women and design for a different world. Ask her what she stands for and she’ll say opportunity, equality, respect. With four world records under her belt, she is challenging girls to become what they want to be and to not be limited by gender stereotypes.

Ida football/soccer shoes are sold in 7 countries, check if you can buy a pair at https://www.idasports.co. To support equal playing filed, visit https://equalplayingfield.com

UN Sustainable Development Goal #5
Gender Equality

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