Prototyping as a Way to Embrace Complexity in Business
EPISODE 11
Simon Oschwald
“What we try to do is develop the product, the system and the business model at the same time."
Simon is co-founder of Project Circleg, a social impact business empowering people to enjoy the freedom of mobility through prosthetic technologies. What started as an industrial design project to create an affordable prosthetic leg system from recycled plastic, has since developed into an endeavour with enormous potential for social and ecological impact.
Setting up the game-changing initiative that Project Circleg aims to be, means more than creating a good product. It means embracing complexity and taking the time to prototype not only the product, but extending this prototyping thinking to include the whole system. From the production chain to the organisation and the business model itself. Project Circleg shows that success depends on maintaining an holistic approach, something that remains hard in a business world that keeps pushing for simple marketing messages and product USPs.
UN Sustainable Development Goal #3
Good Health and Well-Being
BOOKS
Momo – by Michael Ende
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